Mass Email Marketing

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Do you have a large group of current or potential clients you would like to keep in contact with on a regular basis? First of all, congratulations! But you need to keep a few things in mind. First and foremost if you are considering using your ISP (Internet Service Provider) you might want to think again. Unless you have previously made arrangements with your ISP for sending a large number of emails in a short period of time, you could run the risk of having your Internet service either shut off, or being marked as a spammer. Neither is a particularly enticing alternative.

So what do you do? There are a number of providers that will allow you to send as many emails as you need without worrying about these downsides of email marketing. In addition to simply sending out a large number of emails they offer other services as well – services such as multiple templates to help you design your marketing message and built-in tools to see how high (or hopefully low) your email will rank on their "spam" scale so it won't be rejected by your contacts (or perhaps more importantly, their email service providers). You can usually prepare your messages ahead of time and schedule them for sending at a future date and time of your choosing. They will normally also allow you to track which emails are opened and you can even send out different versions of your emails and find out which version has better results.

Using the links below, find the company that is right for you.

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Related to Mass Email Marketing is Email Tracking and Metrics. Some of the above resources may do a fine job of this, but if they don't quite do all you need, check out these 'fremium' tools (free and premium levels of service).

  • Yesware : A free add-on to Gmail to track your emails: • Track and analyze email communications; • Quickly integrate Gmail and Salesforce.com; • Get real-time feedback on every opportunity; • Share top performing templates with the whole team; • Make new reps more productive in less time. Check out this post that describes Yesware's capabilities in detail: A Big "Yes" To Yesware: Insanely Easy Email Tracking (April 20, 2013)
  • Contact Monkey : A free add-on to Outlook and Gmail to track your emails: • Track when, where & how often emails are opened; • Find out who is clicking on your links; • Get instant notifications to identify who to call now; • See which of your subject lines works best; • Effortlessly send email to Salesforce.com

These are not strictly speaking Mass Marketing services, but they are in the business of sending out emails in the hundreds of millions daily, so they will most likely be able to handle your needs:

  • MailJet : "All-In-One Email Delivery Engine. Send marketing and transactional emails with one account." Even with their free level of service you can send 200 emails/day.
  • SendGrid : "Email Delivery. Simplified. SendGrid is the world's largest Email Infrastructure as a Service provider. Our email delivery service moves 2% of the world's non-spam email (over 14 billion emails/month) for more than 180,000 companies including technology leaders like Pinterest, Spotify, and Uber." No free level of service, but you may still want to consider them.

Newsletter creation software:

 

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